There are “hot trends” every day, but if it doesn’t suit you — it’s a trap.

In recent years, many people love to talk about "hot trends." Live streaming, short videos, AI, blockchain, NFT... As long as someone says it's a hot trend, everyone rushes into it. But think about it calmly — how many people actually made money because of a “hot trend”? And how many people quietly failed, not even recovering their capital?

Same with bubble tea shops, yogurt stores, coffee, smoothies, and desserts — Everyone opens them in a frenzy, and closes them in a frenzy too. People always think, “As long as I follow what others are doing, I’ll make money.” But the truth is — how many truly made money? And how many spent a fortune, only to end up drowning in debt?

What I want to say is: Following trends is actually the biggest trap in entrepreneurship.

Why?
 Because a trend may look glamorous, but it may not be a game you're meant to play.
 Many people blindly follow trends, not because they’re truly interested in it, but simply because — “I saw others make money from it, so I want to try too.” The result? They throw in their time, energy, and money — and end up with nothing.

You open a bubble tea shop, He opens a bubble tea shop, Across the street is a rice yogurt shop, And on the corner, a hand-brewed coffee place just opened — They're everywhere. Supply exceeds demand, There aren’t enough customers, So it turns into a price war, discount war — a battle to the bottom.

What looks like a crowd, is actually a bloodbath behind the scenes.

Don’t forget — Whether a business lasts long doesn’t depend on trends, but on whether you have the ability to create uniqueness, and whether you have the skill to perfect something simple.

I've seen too many friends — When they see someone making money, they get tempted.

Bubble tea was hot, everyone rushed to open shops; Then rice yogurt came, and they all switched again; Soon after, smoothies were trending, and dessert shops popped up everywhere. But how many of these people really understand beverages? Know how to choose ingredients, manage costs, develop flavors, or retain customers? Many didn’t.

So in the end — Who made money? Mostly those who control the supply chain and know how to operate, the big players with franchise systems and capital. Ordinary people who followed the crowd just enjoyed the buzz, that’s all.

There are trends every day, but your core capabilities are one and the same.

Many people forget one thing: No matter what industry you’re in, the underlying logic of making money is the same —Who are you helping solve what problem?

Not — “Hear someone say live-streaming makes money, rush into it.” “Tomorrow AI can raise funds, jump into it.” Always chasing new paths.

A hot trend ≠ a shortcut.
 For those who are prepared, a trend is a ride with the wind; For those who aren’t, it’s a trap — The bigger the wind, the harder the fall.

For example:
Some people see others earning hundreds of thousands from short video sales — and they want to try too. But ask yourself:

✔ Do you know how to shoot?
 ✔ Do you have supply/traffic?
 ✔ Can you keep filming and editing every day?

If you haven’t thought it through and just blindly jump in, you end up wasting money, wasting time, and losing your confidence.

Instead of chasing trends, it’s better to ground your roots firmly.

At Kamicarv, it’s not that we ignore new trends — We’ve always been exploring AI and more efficient creative tools, but our core never changes:

We do paper carving art, and behind that is originality, culture, craftsmanship, and texture — things that can’t easily be copied.

So, trends can be borrowed, but don’t worship them.

The best business models are never about following trends.
 They are about:

✔ Doing what you truly understand
 ✔ Doing what you sincerely love
 ✔ Doing what others are willing to pay you for

To put it simply: Entrepreneurship is about looking at yourself — not others.

Other people’s trend is theirs. Only what you can apply using your own skills, resources, and passion is your real opportunity.

Writing this, I also want to say to all those who dream of starting a business: Trends will always be there, hot topics will keep changing — but you need to have the ability to survive without chasing trends.

When others are busy chasing the next big thing, you’re quietly perfecting your product, perfecting your service — that is your greatest trend.

Don’t forget: When the tide goes out, you’ll see who was swimming naked.

So instead of chasing the wind, settle down and grow your roots deeper.
 That way, when others are still looking for trends — you’ve already become your own trend.

Wishing every entrepreneur the courage to not follow trends, and still live beautifully.

( Translated from the original Chinese text )

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